8 Tips for Do-It-Yourself SEO

Image source: https://moz.com/beginners-guide-to-seo

Image source: https://moz.com/beginners-guide-to-seo

Searching for Do-It-Yourself SEO Tips?

Here are 8 Tips for Do-It-Yourself SEO – written by someone who will do it for you….

If you have the time and motivation, you may be able to
avoid the cost of hiring an SEO consultant or agency.
Post good content, with appropriate links!

How to do SEO yourself:

  1. Before you jump into Keyword Research, think about your target audience.
    • Consider what phrases someone might put into their search tool when they need your product or service. Example: “Palm Springs Vacation Rentals” should be a good keyword target, if indeed, you offer rental properties in Palm Springs.
    • If you are selling pet supplies in Palm Desert, then it seems logical you should target “Palm Desert pet supplies” as a keyword in your strategy.
    • Remember, people searching for your product or service don’t know your business name, so use what you are selling to create your keyword lists.
  2. How do you think people will search for your product or service?
    • Obviously, we are going to focus our attention on what Google can do for you.
    • There are other search tools out there that can help with your SEO efforts, e.g., Bing and Yahoo.
  3. Consider the layout and navigation of your website. Sensible links get “SEO juice.”
    • A clean, easy to navigate website, with links to pages that are named with Keywords will also help Google to understand what your site is all about.
    • Sensible links means making sure that the link you create lands on a page about that topic. Your website visitors and Google will appreciate this consideration.
  4. Post new articles – on a blog, or update pages on your site, regularly.
    • It cannot be said too often. You have to create content with links back to your site.
    • Updates to your site’s pages are also seen by Google as fresh material, to be sure to re-index your site and keep your pages current. Change is good for SEO.
  5. Use Social Media to build an audience and amplify your message distribution (channels.)
    • “Sharing is caring.” It also puts your links in the hands of many more people.
    • The value of Social Media to your SEO efforts is immeasurable. One good post shared by hundreds or thousands of people can really help with getting attention.
  6. Explore other online sites for opportunities to share e.g. Alignable, Medium, Quora.
    • You can do a search on “guest posting opportunities” too.
    • There are probably dozens of places that make sense for your brand to be seen on websites with like-minded readers. Just one post shared by many will boost your SEO juice.
    • Consider posting well-crafted replies on some of the larger sites, like Huffington Post, Forbes, Fortune, Inc., Entrepreneur, or any other publication in a genre similar to your business.
  7. Explore Google’s resources for SEO best practices.
    • This should go without saying, but Google offers a ton of good advice on how to boost your SEO.
    • Google also owns YouTube, so using Video advertising for your business will truly amplify your reach across a wider audience.
    • Again, search for “how to use video to promote my business” and you’ll find a wealth of information from myriad sources.
  8. Learn as much as you can from online SEO resources, like Moz, Search Engine Land, etc.
    • Obviously, this is not an exhaustive list of SEO resources, so, you are on your own to continue this education process.
    • There are nearly nine million results (at this moment) for a search on: “how can I learn to do SEO” So, there should be no limit to what you can learn, with enough time and motivation.
    • If you like my writing, come on over to moushelp.org, where I’ve documented my journey through learning SEO and applied it directly to this website.

Basic Computer Skills – Image Transfer

copy to cameradownloadTransferring photos from your camera or phone to your computer.

Introduction – mousehelp@rouzell.com

1) Advance planning – make a folder to receive the images
– name it CameraDownload, or whatever you like.

Windows-E – hold down your windows key and type the letter, “e” on your keyboard.
Find your Pictures directory, open it, and make a new folder inside of it. In the video, I show how to do this with a right click on your mouse.

2) Plug in your device – camera or phone – with a USB cable.
Adjust to turn on the device – camera or smartphone – on my phone, I had to change the USB settings from charging to file transfer!

If you still have your pictures directory open, click on “This PC” or “My Computer.”
Where it lists the C drive and other drives on your PC, you should see the name of your camera or smartphone there.

3) Find your device on your computer and open the DCIM folder.

4) Change the view, so you can see the images.
Right click the mouse on the left edge of the window and choose, “large icons.”

5) Select and drag images to the folder you made in step 1, above.
Click on the first image you want to copy and use either shift or CTRL on your keyboard to select a range or multiple images.
Use the left mouse button – click down and drag your images to the target directory. Yes, there are other methods you may use to accomplish this task.

For now, print these instructions and use the link below to watch the video on my YouTube channel….

Mousehelp.com – “Compassionate care for people with computers.”
http://mousehelp.com – links – choose YouTube Channel

Click Bait on Skype

Avoiding Blocking Change – Windows 10

Yes, the title of this blog post is not well formed, as it matches the opinion of this author. There are two sides to this argument and I’m sure I won’t have time to properly cover both sides. So, you’ll have to take the information you have, do your own research, mix it with what you find in this post, bake it in an oven, and see what comes out in the end! It’s a recipe for who knows?

A better title? Learn to love the nebulous nature of Microsoft messiness. Or, don’t.

I’ve heard of a handful of unhappy incidents, where Windows 10 has upgraded, even after the PC user repeatedly said, “No, thank you.” to the constant nag from Microsoft. So, for the purpose of getting this information out there (and I’m so late with this task, as it’s coming up on a year since Windows 10 was released), I offer this:
You can block the upgrade, using this tool.gwx control

Here is a very quick video on how to download, install, and run this control panel.

Here, we begin with this side of the argument, for blocking Windows 10 upgrades. The “Ultimate Outsider” is where you’ll find a handy tool that allows you to manage Windows Updates. Read carefully and enjoy! And, if you have time, here is nearly 18 minutes of a nerd discussing Microsoft’s “intention to get Windows 10 on your box…”

You may find it interesting that people have been writing about this for just over a year, now. Click the image to the right, for more information. Dedoimedo includes some vulgarity, perhaps matching some users’ feelings about Microsoft’s aggression.gwx rant

I’ve been firmly standing on the other side of this debate, testing early versions, eagerly awaiting the new features, then installing it immediately after the launch, suffering through the bleeding edge technology wave (sacrificing myself for the good of my people….) and finally, installing Windows 10 on almost every PC I use. I’m still working on a post to call out and illustrate those features.

I’ll be writing more about this later. The bad news is, it is often not an easy path to back out of this upgrade. The opposite of news is, please be sure you have a good backup of your data, do it now!

Embedding Tweets

This may be useful, or serve no purpose, depending on your use of Social Media to promote your message, or your business. Below you’ll see an embedded Tweet that came from a post I put on Facebook, with a link back to an article on my personal blog. So, posting this here now, in some ways closes the loop. Perhaps I need a graphic to illustrate this concept?

Recently, my business has seen an increased focus on website and blog creation. I’m pretty sure my blogs would see far less traffic if I did not share my posts on Social Media. If you’d like to have more visitors to your business website, it makes sense to create content that helps people find you. The end result is the KLT value you get by giving prospects the opportunity to see and hear what you are willing to share about your interests. On my personal blog, I talk about anything that moves me (at times, even painful topics) that merely serve my need to continue writing.

Another Patch Tuesday and Three More Solid State Drives (SSD)

In case you missed it, yesterday was patch Tuesday. A few clients have reported issues with things being not quite right and in all cases, Windows Update History
problems were related to the updates not having finished properly. Rebooting fixes this most often and that was the remedy for each computer user I’ve helped thus far. So, as always, if your computer isn’t working as it should, try rebooting, to see if you can clear the problem, before you call for your friendly computer guru for help.

Samsung SSDIf you haven’t heard of SSD technology, you will. It is the most impressive update to computer technology in years! The only downside to running your computer with a Solid State Drive is that you will be spoiled by the speed improvement. Because of that, you’ll know a new level of impatience when working with slow computers. I’m not sure why I said, “Three more….” except that I think that’s how many more upgrades I’ll be doing this week, if all goes according to plan. Call or write for details on the cost of upgrading your computer.

 

More Websites by Mousehelp at Rouzell

wildapricotAlmost all of my sites are on WordPress.
I probably have dozens that I’ve created and/or maintain on WP.
I suppose I should create a full list for your perusal….

This is my latest creation – http://dev.brianrouley.com/
This one has shouts out to a couple of business partners, Greg Kain and Noah Yaghoubian.

Also, I have a penchant for trying out other site builders.
So, I have sites on SquareSpace – http://www.rouleywrites.com/
Weebly – http://mousehelp.weebly.com/
Wix – http://rouzell.wix.com/home-shows-rouzell
WildApricot – http://rei39.wildapricot.org/
And, I manage a site using a very old version of GoDaddy’s Website builder – http://lincolnclubcv.com/
My original site, Rouzell.com is built with plain old HTML and CSS.
So, you can see I’ve been around a while and I can work with almost any platform.

Recently, I stumbled upon this: https://www.phpfox.com/

It’s pretty cool!

Create A Post – Three Easy Steps

Sosumi on Reekes

On creating a new word, to name a sound.

  1. Think of something.
  2. Write a sentence (or a few sentences).
  3. Add an image.

1990 Neology – go ahead, say it out loud.
It’s fun to say, because alliteration is fun.

Attribution: http://reekes.net/sosumi/

Two Ways to Start a Blog

create on wp

  1. Free and Easy!
  2. Inexpensive and not as easy.

There are good reasons for choosing either of these options.

  • With free and easy, you don’t host your content, so you don’t have complete control over its destiny.
  • With free and easy, you don’t pay for hosting and you don’t have as much to learn* about WordPress.
  • Inexpensive and not as easy means you pay a nominal cost to purchase a domain and host your blog – this gives you complete control over your content.
  • Inexpensive and not as easy means you have a few more things to learn about managing your blog.

*You’ll learn WordPress to some degree with either, or both options – it is an imperative.

We are going to explore the 1st option here.

First, let’s oversimplify things.

Here are three steps for starting a blog.
None of these is any easier than the others, and each step depends upon your approach, preconceived notions, and decision making skills.
Leaving creativity out of this process will make things go quickly and get us to our ultimate goal of having a fully functional blog where we can then feel free to express our creative skills.
So, we build the frame, then paint the picture! (Put down your paintbrush and think, “structure.”)

  1. Think of your topic, subject matter, what you plan to present; and name it. (Ex. mygrandkidsphotos or mynovelapproach or cookingwithkate, etc.)
  2. Using that name, create your blog on WordPress.com. (You must be able to log into email to get through this step!)
  3. Customize your blog and modify existing content, or create new content. You are now a blogger!

Seriously, that is all it takes to get started.
These three steps, with details, are shown below.

  1. Think of your topic, subject matter, what you plan to present, and name it.
    1. Realize your name must be unique (in the WordPress world.)
    2. Your name may be a combination of words, like: “mygreatgrandkids.”
    3. WordPress will help with suggestions, if your name is already taken.
  2. Using that name, create your blog on WordPress.com.
    1. Point your browser at: https://wordpress.com/ and click, “Start a Blog.”
    2. Use your email address, your name from step 1, and think of a password.
    3. Log into your email and click to confirm the message from WordPress.
    4. Really, you are done! Your blog is now ready for your content.
  3. Customize your blogsite and modify existing content, or create new content.
    1. Choose a theme.
    2. Edit the page and the post provided by WordPress.
    3. Or, create a new page, or post, or both.
    4. Here we begin to learn how to work with WordPress.
    5. Your blog – the creation of it, was finished at completion of Step 2.

Congratulations!

HTML and CSS

html_cssOne of my business associates, from DNP, Greg Kain, asked me about a drop-down menu and I had to step into the “way back machine“, to rediscover my HTML and CSS roots. In the end, I created a web page to demonstrate the simplest approach to a drop-down menu, based on an example provided by one of my many hosting providers.

Here, then, is that example.