Find Your Voice


Think of your blog as a history preservation project! Imagine your grandchildren wanting to know more about what grandma or grandpa was doing or thinking all those years ago, when the Internet was young. Without even trying, you’ll be providing a useful online legacy for future generations to enjoy!

If my daughter’s boys ever stumble upon rouleywrites.com – they will have the opportunity to read about the movies I’ve seen, the music I like, the opinions I’ve shared, and the interests I’ve shown, through the posts I’ve written there. 

On That Subject Line…

This is one of my favorite expressions from Toastmasters – one of their many taglines, mottoes, whatever you call them – it simply speaks to me!
The same is sometimes said about writing, or writers. As in, “With this new novel, he has really found his voice!”
Here’s hoping you’ll find yours. If any part of this newsletter resonates with you, I’d be pleased to receive your comments, feedback, helpful advice, etc.
Send an email: mousehelp@rouzell.com

History Preservation Project

This image is one of my favorites, purchased many years ago, to aid in promoting a cause. Click the image for details on this story. Here are the basics: I’m planning to create a website we can all use to capture and catalog the stories our elders have to tell. Following the theme of this newsletter, it further illustrates the point made in paragraph one. The challenge is getting younger (read, tech-savvy) people on board, perhaps those seeking a career in journalism, to do the writing. Where we live, in Coachella Valley, there is likely an unlimited source of older people with stories to tell. Now, all we have to do is connect the young writers with the story-tellers, scan a few photos, and sell subscriptions to the site to support the whole thing. We are done!

For more information, click here.
If you’ve been to mousehelp.org, or Palm Desert SEO, you may know I’ve been working diligently to be the local SEO expert in Palm Desert. This work is paying off now, as my quest to rise to the top of Google’s search results, has achieved just that result! You may have to scroll past the paid advertising, as I use purely organic SEO techniques to ensure my place on page one of Google’s Search Results!

cropped-MouseHelp-BC-Front-1-e1414100729709[1]

 

 

 

 

 

 

 

 

 

 

 

 

 

Is “Free” Really Worth It?

Screenshot_DNP_on_SmartPhoneThis weekend, I’m going to craft an email message to send to my desert networking professionals. With that message, I am going to offer some of my time, “for free” – not that I have free time…. What I would like to do is interview anyone who is interested and write an article that I will post on my blog. This article (if I do it right) will have plenty of opportunities for links back to the affected business website.

I’m not clear on the benefit to me for providing this service, but I’m hoping to understand that at some point. Clearly, the original goal here is to see if anyone will actually accept this offer of free service. Perhaps something that is offered at no cost is also perceived to be of no value.

I’ll keep you posted on the results of this experiment. You will, of course, have to come back to my blog, my Facebook page, or follow me on Twitter, or any of the other places I’ll post about this, to keep up with progress. Maybe that is one of the few benefits I will receive by doing this here.

Five Minutes of Writing for DNP

DNP brochure cover

I’ve started the stopwatch and will stop typing at five minutes, so I can add a couple of images to this post. Then, I’ll use HootSuite to push this post out to two Facebook pages, Twitter and Google+, along with another WordPress site I maintain for reasons I’ll explain to the group.

The point of this exercise is to dispel the notion that Social Media takes “too much time!” Sure, you can spend hours scrolling through every post on Facebook, or perusing every Tweet on Twitter. That is up to you, however, as to how you behave as a consumer of Social Media offerings. What is important here is to show that in less than ten minutes, I can produce one post and have it show up in five more places on the web.

What do you think that does for visibility and SEO? OK, my stopwatch is at 4:54 now….

Time’s up! Pencils down.

So, now that I’ve pasted the text and added an image, we are at eight minutes….
From here, we go out to HootSuite to select the SM networks and ship it!

OK, it took about 15 minutes to go from typing the title of this post, to the finished product being posted via HootSuite.
Images added after the fact:

Dashboard HootSuite my social networks

Finding Rouzell – directions to the office

Currently, my office is at NYPC_Repair in Palm Desert.

We are a couple of doors west of the Red Barn,
through the gates and upstairs in suite 207.

 

The Advent of Windows 10

File-Explorer-Fail-Windows-10As much as I wish I could tell you about the wonderful success of Microsoft’s new product…

In the words of Carole King: “A-lack! A-day! O-Woe! Oy-Vey!”

Windows 10 successfully installed on two of my computers. Notice I didn’t say I was successful, but I was pleasantly surprised that I ran into no snags along the way, as some people have reported.

However, I’ve been reading about security issues one should address directly after installation and not surprisingly, there are a few. And, a simple task, like telling me what is eating up disk space failed miserably, after so much promise!

Indeed, there is 13.2 GB of data in my documents folder and there are folders in it, too! File-Explorer-properties

 

Friendly SEO Strategy

MouseHelpSEO_Banner

On the cost of SEO

​Hi, Steve – that’s a great question and I hope you find an easy answer. As an SEO service provider, I’ve worked on finding the same answer for many years. Just do a search for mousehelp, or mouse help and you’ll see I’m making progress…. Search, “Palm Desert SEO Expert” and you’ll find better search engine results pages (SERPS) for the work I’ve done.

My questions to you: Are you going to do the work yourself, or are you looking for someone you can pay to provide these services? The answer to what is affordable comes down to return on your investment – of either time or money. If every new client represents $1000 in income for your business and you get one new client for every $100 you invest in SEO services, does that match your idea of “any affordable way?”

You can do this yourself. You simply have to regularly post good content with links back to your website. By good content, I mean relevant to the people who search.

Example: If I were to write an article on basket weaving and link it to my site about SEO, that would be considered irrelevant and pointless by the algorithms Google runs. Trust me, they are good at weeding out junk.

Better example: You write an article detailing the many benefits of acupuncture, with links back to your website for further reading, and post it on your blog, post it on Facebook, Twitter, LinkedIn and the multitude of other social media sites, and if you get enough interest, Google will take notice and give you the “SEO juice” you seek.

Best example (for me): I’m going to use my answer here, along with your original question, to create an article for my blog – http://rouzell.net – and post it with links back to http://mousehelp.org and http://palmdesertseo.com/​ – then post on Fb and Tw, just as I’ve told you to do.

Thanks, very much, for inspiring me to write this response. Motivation for writing is just what I need to feed the spiders, so I get my own “SEO juice.” 

http://www.mousehelp.org/2013/05/05/feed-the-spide…

Embed a Facebook Post

Let’s say that you’ve just posted something on Facebook and you want to preserve it for posterity on another website or blog. Here’s what I’m doing here.

After I posted something on my profile page (a.k.a., my personal Facebook page), I shared it, with a couple of complementary links, on my Facebook fan page (a.k.a., my business Facebook page), so my fans could see what I’ve been up to on a Saturday afternoon. Are you with me so far?

Then, on my Facebook fan page, I click the little drop-down menu arrow at the top right of the post. click embed postFrom that menu, I click Embed Post. (You may have to choose “More Options,” to get to “Embed Post.”) Facebook shows the code you need to copy, which links to your post from a web page, Tweet, or wherever it was you were going with this.

Now that I have the code, all I have to do to put it on this copy this textpage, is paste it into a frame and we should be good to go!

Filed under, yes, we did know this:
https://en.wikipedia.org/wiki/Fibonacci_number
https://en.wikipedia.org/wiki/Fibonacci

Posted by Rouzell Enterprises, Inc. on Saturday, July 11, 2015

 

Another Think Coming for That One Nobody Who Cares

Who cares? Maybe nobody…. But, I, most often, do! This is my problem.

There must be dozens, if not hundreds, of expressions that are misspoken, misinterpreted, misused on a daily basis by the multitudes who post on Social Media. From its to it’s and your to you’re, to could of and should of and the ever popular, “I could care less…” – it’s like, you know what I mean.25-Common-Phrases-Everyone-Thinks-Are-Correct-export

I’m reminded of the Q&A joke, where the question is:
“Which is a greater problem today, ignorance or apathy?”
And the answer is:
“I don’t know and I don’t care.”

There are so many wonderful resources today, kindhearted souls, who aspire to help you understand the value of your “social media strategy” and your “engagement” or “conversion rate” – all things designed to drive more business to your door, or at least more traffic to your site. It’s heart warming, really. This outpouring of compassion thinly veils the inevitable sales pitch, or ultimately leads to the idea that you must want this kind of stuff daily in your inbox; it is available via links on Facebook and Twitter. I’m the consumer, your prospect, lost, when you don’t get it quite right.

OK, I’ve lost my way, here.
I was driving at this one point, then, “SQUIRREL!”
Oh, wait, here we go….

I was just starting to enjoy an article posted by one of my favorite sources, when I came upon the expression, “you’ve got another thing coming.” Having a keen (not so fond) memory of the first time I had heard this, I’m pretty sure it was, “you’ve got another THINK coming.”

YES, yes, it IS such a small detail. But, it is one of many. This is how it goes, I suppose. You start down the slippery slope of carelessness, then progress to apathy, which turns into a kind of defensive ignorance (where ignorance is a technique you use to be allow you to keep reading, no matter how difficult you find it to dismiss the myriad errors you find in online reading material.)

If you’ve come this far, thank you. Please do “let me have it,” if you’ve found errors and omissions in my writing, I would love to have that feedback. I promise swift corrections. If you would like to simply commiserate with me, I’ll take that, too.

Lesson Learned via Opinion Poll

opinon poll responses

Row 1 – my response. Row 4 – the only organic response. Rows 2&3 – invited by me.

The stats:

  • Very few people will respond. (3 responses, not including my original test of the form)
  • A subset people who like your Facebook fan page will click the post. (23 out of 101)
  • Of those who do click, an even smaller (percentage based) subset voluntarily participates, where voluntarily means without being prompted by me. (1 of 23)

The issue:

The poll was, ostensibly, an attempt to determine who cares about grammar. In retrospect, it may just have been one more way for this author to rail about the apparent lack of concern Social Media users and in some cases; writers in general, have about the proper use of grammar, punctuation, and sentence syntax in the things they post online. Given the length of that last sentence, I now experience angst over that very same issue. Did I get it right?

The questions:

One of my respondents asked me for my answers and it made me realize that the questions are based on my reactions to poor grammar, and how I feel when I see it used in posts on Social Media. (Here, for your perusal, a link to the original poll.)

My reactions are one, or more, of these:

  1. I want to put the writer in a headlock and rub my fist on his hairy head, until he gets the idea that good grammar and proper English usage does matter. That’s my version of senseless violence (question #1 in the poll). “I want to (fill in senseless violent act here) the writer!”
  2. I stop reading after I encounter the first few errors (unless the material is very important to me.)
  3. I empathize with the author, especially if I believe they simply must produce content on a deadline, and I appreciate content they’ve produced in the past. In these cases, I usually point out the error and let them do what they will with my feedback. Most often, I get appreciation as their response.
  4. I notice them and I decide to continue reading, or not, but it’s never, “no big deal.” In fact, refer to response number two. It is a deal breaker, unless the content is important to me.
  5. Finally, here is one last iteration on the fact that the usefulness of the content is the greatest qualifier. Perhaps, “upset” is not the correct word, as more often than not, I feel compassion for my fellow writers.

Lessons learned:

  • Do some research on opinion polls before you create (your next) one.
  • Don’t expect a response that provides any meaningful information.
  • Test the idea of asking for identification and permission to use respondents’ information in posting results.

SlideShare from Darren Rowse

It seems we all may need a bit of advice from time to time. Here, then, for your perusal, is some of that, from one of the best. Thanks to Darren Rowse, of ProBlogger, for helping to light the way!

Focus on the positive, be a good example and be willing to take the next step, one post closer to achieving the goal! Thanks for reading. Now I have to learn and post a SlideShare, so I can help my clients with that, too!