From Facebook to Your Website

facebook social pluginsYour challenge of using Social Media to promote business can be solved by a simple process. Here we will show one three-part solution to attracting more visitors to your website. Some assumptions are made about your computer skills and the form and content of your website and blog, and we’ll explain those along the way.

For now, consider these as being the first three requirements:

  • You have a website.
  • You have a blog.
  • You are a Facebook user (perhaps with a business page.)

Your website: Here we assume that when people land on your website, it’s obvious to them what you want them to do there. If the only thing on the homepage is this phrase: “Call now to learn more – (760) 555-5555” – your visitor knows what to do. So, keep it simple. Of course, most people want to know a bit more about you and your services or products, so you’ll want to feature the best of what you have to offer, in a clean and clear format. Groups of three make sense and for many people, it’s a small number of things to consider, and enough to tell most of the story about what you are selling. Give them easy to follow navigation, so they can dig deeper if they need more information, but keep the opportunity to contact you in front of them at all times. Your phone number and links to your email, or a contact page should be right there, so when they are ready to make the purchase, they can easily take that important step of connecting with you; and your website has done its job!

Your blog: This is where you have the opportunity to focus on any number of topics. You can post about any aspect of your business; the value you bring, what makes you or yours the best, the level of dedication or experience you bring, or you can go completely off topic and post about some event or some personal experience you have that allows your readers to know you as more than a salesperson; to know you are a REAL person. It may seem counterintuitive to not be always driving toward closing a sale, but people do business with people. So, if they get to know you, they make like you and trust you, and that may be why they call you in the end.

Your blog may be the best connector between Facebook and your website. It can serve as the intermediate step, by providing the content you will share on Facebook, with links back to specific pages on your website. There are a number of examples of that feature in this post. Every place in the text that contains a keyword or key phrase provides an opportunity for you to create a link to an appropriate page on your website. This is the essence of SEO, where search engines pick up links they provide to people who search. A link back to this article will be posted on Facebook as soon as it is on my blog. Be sure to include an image with your blog posts, so Facebook will have something to show your Fb friends and followers.

Your Facebook (business page): You can use a personal page on Facebook, if that’s where you get more attention from people who do business with you. The difference between a business and personal page on Facebook is outside the scope of this article, but you can click that link for more information. (Just be sure to come back here to finish this exercise!)

Use Facebook as a place to say; “Hey, look at this!” Knowing that Facebook changes all the time, you have the opportunity to post there as often as you like, and you can re-post the same links back to your blog or website as often as makes sense, to keep your blog content and business website in front of people on a regular basis. This is the “good news, bad news” feature of Facebook – the impression you make there is fleeting. That is the very reason you need a blog and a website – you need to provide a stable place where your prospects can go to get the information they need about your business to make buying decisions. Posting links to blog articles (with graphics, don’t forget) is the easy way to feed fresh new material to your friends and followers, so it won’t seem like you are posting the same old thing over and over. I’ll touch on this again in the summary.

Summary:

The three components of this article were provided in that order for a purpose. Your website is the ultimate destination, your blog is the connector, and Facebook is the “in your face” place where you can keep on saying, “look at me!” and people might do just that.

Without a website, you have no place to provide the static information people need when making buying decisions. For about twenty years now, we’ve been saying; “If you don’t have a website, you’re not REALLY in business.” That may sound heavy-handed, but hey, we are website developers and we want you to do business with us.

Blogging may be new to many people, as a way to drive business, but there are many businesses now whose entire business is based on their blog. For you, a blog is a place where you can continue to provide fresh new content (what Google loves…), so you can drive traffic to your website and give your Facebook fans something to consider on a daily (or more often than that, if you are so inclined) basis. With a few lines on Facebook and a link back to your blog, along with an eye-catching image, your blog give prospects a place to learn more about you and your business, before they click into your website for the full story.

Looking back at the title of this post, you might think it odd that Facebook came last in the order of things. However, your website and your blog have to be there, for this whole thing to make sense! Look again through this article, click some of the links, and if you follow me on Facebook, you’ll see the image and the link to this article there.

For more information on Mousehelp and Rouzell, click either of those links to land on my pages. Now, go write your next blog post, with links to your website, and post up on Facebook.  I’ll be looking for you there.

StackEdit

stackedit verticalSo funny! I thought the name was, “Stacked IT!” – but I see now it is, “stack edit” – so the laugh’s on me.

I’m always happy to make you laugh, even at my expense. Here’s the thing, though. This product has a free version, which I’ve connected to Google Drive.

All I needed was some simple way to back up some WordPress code for the new Save A Pet Website. What I found was so much more! This wonderful tool is a full featured HTML editor that can connect to your website, save your files in Google Drive and/or DropBox, and publish the same document to a bunch of other sites, including Blogger pages and WordPress. Pretty cool, huh?

Yes, I could go on about this, but you’ll just have to see it for yourself. If you need some help getting it set up for yourself, come on into my website, call me and we’ll set an appointment for computer support. I’m always happy to make things work for you.

 

Creating the New Save-A-Pet Website

petsntheirpeopleCollectionI’ve been so fortunate to have connected with Save A Pet in DHS.
Along with this great ride, I’ve met a fantastic pet photographer.

One of my many talents is website creation, which I truly enjoy.
Shameless self-serving plugs, included!

Click the image to the left and you’ll land on PetsNTheirPeople website.
If you love your pets, you will love their photos. Photo sessions at PetsNTheirPeople!

This blog post was created for the purpose of demonstrating live links to key phrases and images.

If you have no pet, or only have one, go to SaveAPetOnline, to enhance your life….

Enjoy!

Content Creation Tools

This article details the virtues of a few tools I often use and the content I create with these tools.  **Now that I’ve written this very long post, I realize I’ve left out WordPress – the ultimate tool for content creation! **

Each image below links to something useful – so click away and enjoy!

Here, in no particular order, are the tools:

IrfanView main website

IrfanView – A Basic Image Editor

IrfanView is a very useful image editing tool. If you don’t have the time or patience to learn something more powerful, like Adobe Photoshop, this might be your best alternative. I’ve recorded a video on how to use this tool. I’m going to record a new version and record another video to show you where to go to get this great piece of software. Hint: Ninite is the ultimate collection of free stuff and it is the one resource I use for such things.

Mousehelp At Rouzell on YouTube

My Channel on YouTube

OK, you probably don’t need me to tell you how great YouTube, or any other Google service is, so I won’t do that here. For me, it is still a new frontier, as I still like writing and don’t record new videos as often as I should. Maybe I need to add this to my calendar as a recurring task – yeah, I’ll do that next! Watch my channel for updates, please. Thanks, again to Laura Roeder, for telling me how to record to YouTube, using my Webcam and Google plus.

HTML-Kit Tools

The full version of HTML-Kit Tools is $59.00.

There must be hundreds, perhaps thousands, of ways to edit websites. I’ve settled on this one. Again, a comparison to an Adobe product – DreamWeaver – is appropriate here. If you need a lightweight, easy to understand, Internet connected website editing tool, this might be the one for you, too. You can use their free version, or purchase the full version for fifty-nine bucks. You can get a reduced price, if you cannot afford the cost. Their support site is kind of quirky (matches my needs) and I’ve just found their blog while creating this post! You are welcome to spout off with what you think is the best HTML editing software.

Mousehelp at Rouzell YouTube Video on Snipping Tool

Click to watch my YouTube Video on Snipping Tool

Here we go…. Everyone (well, many people, at least) who uses snipping tool learns to love it. There are other utilities you can get that have more features – SnagIt comes to mind – but for something that is free and has been built into Windows since Vista, this little tool is hard to beat. If you used it for nothing other than capturing images, it would be useful. But, it offers some features that make it much more than basic. You can highlight, annotate, and play with colors, framing, etc. The did leave out something simple, though. It would have been nice to have a typewriter tool, with font styling, so you could write directly on the images, but alas, it is not so. Free, it is, however!

Trying Something New With YouTube

Laura Roeder (of LKR Social Media) says: “If you want an easy way to share a video message/instruction with your team or clients, go into youtube, record from webcam, mark as unlisted. Done and done!”

Let’s see. I need a shave and a haircut, but I’ve put on a nice shirt and… “Action!”

OK, it took a bit of poking around and verification of things before YouTube would work with me. Then, I was taken to Google+ Hangouts On Air, to record a session. I’m still not clear on how it will look here.
_____________Cut. _______ That’s a wrap! _______
You get to be the star and the director in this exercise.

Well! That turned out to be pretty easy. Now I see the need for lighting adjustments and setting the stage. Next time, I’ll do something useful with this and actually demonstrate some “how to” thing on my computer. That will require a bit more planning, prior to sharing my desktop! I just love that play button right on my nose!

Exaggerated Rumors

“Reports of my death have been greatly exaggerated” – See more at: http://oupacademic.tumblr.com/post/48310773463/misquotation-reports-of-my-death-have-been-greatly#sthash.RvLwiUf7.dpuftumblr_inline_mlcn8rlpnS1qz4rgp[1]

I’m reminded of this (misquoted) expression when I hear people say, “SEO is dead!”

Search that phrase (SEO is dead) and you’ll find: About 48,200,000 results.
While a search for simply, “SEO” nets: About 210,000,000 results.
Since the one is contained in the other, your results are unpredictable, at best.
Also, when Google tweaks their algorithm again, all bets are off!

Here, for your reading pleasure, is an article (website, really) written years ago, to address this very same concern.

Today, we are going to call SEO something else. Content optimization – yes, that’s better. Easier to say? Well no, you need more syllables. Easier to explain? No, it’s the same as SEO, but the name makes more sense. We were never optimizing engines, after all. So, the new questions are – depending on levels of understanding:
What is content and what is optimization?

Content optimization, as explained by Mousehelp dot org, in SEO terms, provided here for your amusement.

 

Google Rules

Finally, something a bit more useful from Kim Komando! She sends email to millions, so I should defer, but I don’t. Also, I nearly cried while listening to one of her on-air calls.

In one of her latest messages, she sends a link to the Google Chrome blog:

Clean up your hijacked settings

In it, you’ll find details on how Google provides a one-click “reset” feature. Use it to set your setting back to defaults, if you should find some added toolbar or other software installed on your computer. You get this stuff when things are updated, or when you download that “free” utility or viewer, and it is laden with other junk-ware that gets installed with it. We can go on about how many things are not free, but that opens up a whole other conversation about the time you spend updating these free things. If your time is worth anything at all, nothing is free.

Let me just mention this one thing before I go – Ninite. Search it out, and you’ll find one of the best things that has ever been shared with me – the facility to allow you to install and update all kinds of free stuff with the click of one link downloaded to your computer. You can read the details on their page in about two minutes, and you might forever change how you deal with the need to update things.  Specifically, I will not update JAVA through any other means, likewise, Adobe Reader and a few other things are just so much better, when updated using this tool.

Enjoy!

BR

Traditional Copywriting is the New SEO

hummingbirdThis is the essence of what’s new in SEO. Write compelling content and people will share it. That’s pretty much everything, except, you should still include links to relevant things in your text. So, if you’ve written several articles that provide further clarification of the topic at hand, (like, What is SEO) you should include links to those posts and pages. It just makes sense. Your readers benefit by easy access to more content, and search engines will still do what they’ve always done; associate those links with the topic and keywords in the phrase. That is how it works. It really hasn’t changed much.

As you know, I’ve been following this topic of SEO changes for some time and here is an article by a successful blogger that pretty much sums up what I am saying here. Brian Clark and people like him simply write good content about the world of blogging, SEO, Social Media, etc. And, people pay for that good advice. So, taking a cue from a professional blogger, it just kind of makes sense that I should chime in on the conversation.

SEO is not dead. It is constantly changing. If things did not change all the time with technology, life would be pretty boring, perhaps more stable.
Without constant change, a whole lot of people would be out of a job. If everyone stops searching, then SEO will surely die. Turn off the Internet, SEO dies. You get my point.

To illustrate, here is an article that’s a bit more current. It can be said in three words, “content is king!” That used to be a catch phrase when Yahoo! was new….
Today, it means something a little different. Engagement, online audience optimization, and authority are the buzzwords today. Produce and market good content for your readers and you win.

Why You Should Blog

why-you-need-a-blog-for-your-business

BLOGGING HELPS WITH SEARCH ENGINE OPTIMIZATION

Like so many things, including Google, “blog” has become a verb. The term itself is a noun that is a shortened version of “weblog”, an online journal of sorts. Seriously, you can do anything you want with your blog. Keep it purely technical, as I mostly do with this blog; or, make it personal, which is what I do with my other blog site, brianrouley.com. Either way, people who read your blog (if you are fortunate enough to create a following) will come to know you. And, you know this is true…. people are more likely to do business with people they know.

Here’s the other big upside to blogging. You can link key phrases in your posts to pages on your website. For instance, if I want to promote myself as being the best SEO in Palm Desert, all I have to do is link that phrase to my website. And, yes, SEO is now used as a noun referring to people like me, who do this behind the scenes work to help your website be found by people searching for your product or service.

That should be all I need to say about blogging. This blog post, while intended to provide information about why you should blog, also is self-serving by the presence of that one link. When the search engines crawl the web and find that linked phrase, they will associate that key phrase with the website I’ve linked it to on this page.

Easy, right? Tedious, boring, monotonous work is what it is. Hire me. I’ll do it for you.

Simple Search Stuff – Google

numberoneongoogleHow can I get to be number one on Google? That’s a much better search term than Best SEO in Palm Desert. Why? Because if you don’t know what SEO is, how will you know to use that term in your search.

Presumption is a major impediment to progress when thinking about how people are going to find links with search. I’m guilty.
So, now, let’s make changes! Yes.

Even the search term, “what is SEO“, is pretty good. My explanation may be the best you’ll ever read and the easiest to understand, but if you don’t find a link to my page when you search for that answer, I’m nobody! I’m a speech without a voice, a puppet without strings, a dummy who is truly dumb.

So, we retool, rethink, re-imagine what we’re supposed to be doing here and then we look for a way to make more money when we demonstrate our success. That seems fair.

I’m done for now. Preparing to take a call on a new website design project for a client; I’ll ponder this further and post updates as I make progress.