Serious Geek Stuff I Might Never Have Known

buzzfeed_sloths_internet_easter_eggsSometimes, you just have to click, to see what happens. Don’t do this, if they say it’s FREE! Malware is everywhere… But, sometimes, something is written just right. And, you cannot believe it, so you have to try it.

So it goes with Konami Code. Fully skeptical, I went ahead with instructions from this post on Hootsuite. And, would you believe? If you go to Buzzfeed, as they suggest and “type in the Konami code,” as instructed, you really do land on another page. Holy Good Friday and Easter weekend, Batman!

That little PacMan game at the bottom of my Google maps was kind of an annoyance. I never actually thought about Easter Eggs, until I stumbled upon the Hootsuite article, led there by my exploration of Digg. Yes, I’ve been wandering a bit today. Inspired by a Tweet from Melissa Galt, I dropped into Digg, to see what was cooking, there. So, now you have the full backtrack. As Bernie Mac used to say; “Let’s move on.”

A search for Konami Code leads to konamicodesites.com (where you better have learned the code before you arrive.) You’ll have to type in the code when you get there. “Perform the Konami Code to access this website”, is all you’ll see on the page, until you do! Read the right side of the page. I don’t have an iPhone for testing, so please get back to me with details on that.

The list of sites you can visit there is vast, so consider that fact before you go. Translation, you’ll need some free time, to really enjoy sites like these: http://www.cornify.com/ and http://www.paulirish.com/

That’s all the time I have.

Image Is Everything

imageiseverythingThat line was spoken by Andre Agassi in a Canon camera commercial more than 25 years ago, now! Don’t believe me? Check it.

That was before he faltered, before he married Brooke, and before he developed a beer belly, then got back into shape, then found Steffi Graff, and wow, what a life!

“What’s the point?” you may ask. OK, go ahead, ask.

The point is this. The images you add to your blog posts, newsletters, or to the pages of your website, can make or break your message. Look here, or look away!

The image should illustrate the point made. Click the image in this post and you can watch the commercial from 1990. That’s not my point, but you get the picture. (All puns intended.)

If it gets attention, then my job is done.

From Facebook to Your Website

facebook social pluginsYour challenge of using Social Media to promote business can be solved by a simple process. Here we will show one three-part solution to attracting more visitors to your website. Some assumptions are made about your computer skills and the form and content of your website and blog, and we’ll explain those along the way.

For now, consider these as being the first three requirements:

  • You have a website.
  • You have a blog.
  • You are a Facebook user (perhaps with a business page.)

Your website: Here we assume that when people land on your website, it’s obvious to them what you want them to do there. If the only thing on the homepage is this phrase: “Call now to learn more – (760) 555-5555” – your visitor knows what to do. So, keep it simple. Of course, most people want to know a bit more about you and your services or products, so you’ll want to feature the best of what you have to offer, in a clean and clear format. Groups of three make sense and for many people, it’s a small number of things to consider, and enough to tell most of the story about what you are selling. Give them easy to follow navigation, so they can dig deeper if they need more information, but keep the opportunity to contact you in front of them at all times. Your phone number and links to your email, or a contact page should be right there, so when they are ready to make the purchase, they can easily take that important step of connecting with you; and your website has done its job!

Your blog: This is where you have the opportunity to focus on any number of topics. You can post about any aspect of your business; the value you bring, what makes you or yours the best, the level of dedication or experience you bring, or you can go completely off topic and post about some event or some personal experience you have that allows your readers to know you as more than a salesperson; to know you are a REAL person. It may seem counterintuitive to not be always driving toward closing a sale, but people do business with people. So, if they get to know you, they make like you and trust you, and that may be why they call you in the end.

Your blog may be the best connector between Facebook and your website. It can serve as the intermediate step, by providing the content you will share on Facebook, with links back to specific pages on your website. There are a number of examples of that feature in this post. Every place in the text that contains a keyword or key phrase provides an opportunity for you to create a link to an appropriate page on your website. This is the essence of SEO, where search engines pick up links they provide to people who search. A link back to this article will be posted on Facebook as soon as it is on my blog. Be sure to include an image with your blog posts, so Facebook will have something to show your Fb friends and followers.

Your Facebook (business page): You can use a personal page on Facebook, if that’s where you get more attention from people who do business with you. The difference between a business and personal page on Facebook is outside the scope of this article, but you can click that link for more information. (Just be sure to come back here to finish this exercise!)

Use Facebook as a place to say; “Hey, look at this!” Knowing that Facebook changes all the time, you have the opportunity to post there as often as you like, and you can re-post the same links back to your blog or website as often as makes sense, to keep your blog content and business website in front of people on a regular basis. This is the “good news, bad news” feature of Facebook – the impression you make there is fleeting. That is the very reason you need a blog and a website – you need to provide a stable place where your prospects can go to get the information they need about your business to make buying decisions. Posting links to blog articles (with graphics, don’t forget) is the easy way to feed fresh new material to your friends and followers, so it won’t seem like you are posting the same old thing over and over. I’ll touch on this again in the summary.

Summary:

The three components of this article were provided in that order for a purpose. Your website is the ultimate destination, your blog is the connector, and Facebook is the “in your face” place where you can keep on saying, “look at me!” and people might do just that.

Without a website, you have no place to provide the static information people need when making buying decisions. For about twenty years now, we’ve been saying; “If you don’t have a website, you’re not REALLY in business.” That may sound heavy-handed, but hey, we are website developers and we want you to do business with us.

Blogging may be new to many people, as a way to drive business, but there are many businesses now whose entire business is based on their blog. For you, a blog is a place where you can continue to provide fresh new content (what Google loves…), so you can drive traffic to your website and give your Facebook fans something to consider on a daily (or more often than that, if you are so inclined) basis. With a few lines on Facebook and a link back to your blog, along with an eye-catching image, your blog give prospects a place to learn more about you and your business, before they click into your website for the full story.

Looking back at the title of this post, you might think it odd that Facebook came last in the order of things. However, your website and your blog have to be there, for this whole thing to make sense! Look again through this article, click some of the links, and if you follow me on Facebook, you’ll see the image and the link to this article there.

For more information on Mousehelp and Rouzell, click either of those links to land on my pages. Now, go write your next blog post, with links to your website, and post up on Facebook.  I’ll be looking for you there.

Exaggerated Rumors

“Reports of my death have been greatly exaggerated” – See more at: http://oupacademic.tumblr.com/post/48310773463/misquotation-reports-of-my-death-have-been-greatly#sthash.RvLwiUf7.dpuftumblr_inline_mlcn8rlpnS1qz4rgp[1]

I’m reminded of this (misquoted) expression when I hear people say, “SEO is dead!”

Search that phrase (SEO is dead) and you’ll find: About 48,200,000 results.
While a search for simply, “SEO” nets: About 210,000,000 results.
Since the one is contained in the other, your results are unpredictable, at best.
Also, when Google tweaks their algorithm again, all bets are off!

Here, for your reading pleasure, is an article (website, really) written years ago, to address this very same concern.

Today, we are going to call SEO something else. Content optimization – yes, that’s better. Easier to say? Well no, you need more syllables. Easier to explain? No, it’s the same as SEO, but the name makes more sense. We were never optimizing engines, after all. So, the new questions are – depending on levels of understanding:
What is content and what is optimization?

Content optimization, as explained by Mousehelp dot org, in SEO terms, provided here for your amusement.

 

Traditional Copywriting is the New SEO

hummingbirdThis is the essence of what’s new in SEO. Write compelling content and people will share it. That’s pretty much everything, except, you should still include links to relevant things in your text. So, if you’ve written several articles that provide further clarification of the topic at hand, (like, What is SEO) you should include links to those posts and pages. It just makes sense. Your readers benefit by easy access to more content, and search engines will still do what they’ve always done; associate those links with the topic and keywords in the phrase. That is how it works. It really hasn’t changed much.

As you know, I’ve been following this topic of SEO changes for some time and here is an article by a successful blogger that pretty much sums up what I am saying here. Brian Clark and people like him simply write good content about the world of blogging, SEO, Social Media, etc. And, people pay for that good advice. So, taking a cue from a professional blogger, it just kind of makes sense that I should chime in on the conversation.

SEO is not dead. It is constantly changing. If things did not change all the time with technology, life would be pretty boring, perhaps more stable.
Without constant change, a whole lot of people would be out of a job. If everyone stops searching, then SEO will surely die. Turn off the Internet, SEO dies. You get my point.

To illustrate, here is an article that’s a bit more current. It can be said in three words, “content is king!” That used to be a catch phrase when Yahoo! was new….
Today, it means something a little different. Engagement, online audience optimization, and authority are the buzzwords today. Produce and market good content for your readers and you win.

Why You Should Blog

why-you-need-a-blog-for-your-business

BLOGGING HELPS WITH SEARCH ENGINE OPTIMIZATION

Like so many things, including Google, “blog” has become a verb. The term itself is a noun that is a shortened version of “weblog”, an online journal of sorts. Seriously, you can do anything you want with your blog. Keep it purely technical, as I mostly do with this blog; or, make it personal, which is what I do with my other blog site, brianrouley.com. Either way, people who read your blog (if you are fortunate enough to create a following) will come to know you. And, you know this is true…. people are more likely to do business with people they know.

Here’s the other big upside to blogging. You can link key phrases in your posts to pages on your website. For instance, if I want to promote myself as being the best SEO in Palm Desert, all I have to do is link that phrase to my website. And, yes, SEO is now used as a noun referring to people like me, who do this behind the scenes work to help your website be found by people searching for your product or service.

That should be all I need to say about blogging. This blog post, while intended to provide information about why you should blog, also is self-serving by the presence of that one link. When the search engines crawl the web and find that linked phrase, they will associate that key phrase with the website I’ve linked it to on this page.

Easy, right? Tedious, boring, monotonous work is what it is. Hire me. I’ll do it for you.

Another Stellar Sunrise Marketing Meeting at SCORE

Sunrise Business Mastermind Presented by SCORE Coachella Valley

That’s the full title of the meeting. They send you email under that heading and invite all local businesses to attend. If you want to meet with people who are into digital marketing, in every flavor, come on in and get some!

For lack of anything more useful to share, I’m just going to thank my “partners” in this little venture.

They are, in no particular order:

Jeff Harrison and Amy Anderson of SwingPointMedia and MyCityBusinessReview.

Andrew McCauley – who goes by, “The Social Media Bloke”, and has a business named AutoPilotYourBusiness.

And, Meilani MacDonald of “Meilani MacDonald – Brand Identity and Outreach Strategy” – she has a group called Meilani’s Blooming Business Club and uses Google Hangouts to conduct business. So, while she was not physically at the meeting, she was in attendance via the magic of technology, on screen in a Google Hangout.

Also, special thanks to Larry Goldberg, my invited guest, who shared some of his knowledge as a mobile apps developer, when those questions arose.

It was all good and here images linked to partner’s websites, for your surfing pleasure. Enjoy!

score
mcbr

mmbios

apyb

Not Waiting

Balboa Park Clock borderHow much time do you allow to pass, before you click off whatever it was you were waiting for and move on to something more responsive?
Having not timed this for myself, it seems my threshold of tolerance is maybe around 10-15 seconds, depending on the computer I’m using.
For the next few days, I’m going to pay attention to this and see what happens.

This is probably one of my least informative posts. In fact, instead of giving you something of value, I’m asking you for something.

If you have the answer, or find the answer to the question in line one, please send email.

Thank you. – Brian Rouley

How do I get to number one on Google?

Ask the Best SEO in Palm Desert.

Status, Pending

dashboard short urlYour pending custom short domain is: brianl.ee.

To enable this custom short domain, you need to configure domain name service (DNS) settings for your domain.

Setting up your DNS

  • Set the DNS A record for brianl.ee to point to 69.58.188.49

Oooh, I can barely wait!

Product Name Status
brianl.ee PENDING

 

Based on one little article about shortened URL’s I took the leap and got one for my name.

As soon as it’s ready, I’ll have more work to do and I paid for the privilege!
Why do I DO this? I MUST be a geek.

How do I get to number one on Google?

Ask the Best SEO in Palm Desert.

Simple Search Stuff – Google

numberoneongoogleHow can I get to be number one on Google? That’s a much better search term than Best SEO in Palm Desert. Why? Because if you don’t know what SEO is, how will you know to use that term in your search.

Presumption is a major impediment to progress when thinking about how people are going to find links with search. I’m guilty.
So, now, let’s make changes! Yes.

Even the search term, “what is SEO“, is pretty good. My explanation may be the best you’ll ever read and the easiest to understand, but if you don’t find a link to my page when you search for that answer, I’m nobody! I’m a speech without a voice, a puppet without strings, a dummy who is truly dumb.

So, we retool, rethink, re-imagine what we’re supposed to be doing here and then we look for a way to make more money when we demonstrate our success. That seems fair.

I’m done for now. Preparing to take a call on a new website design project for a client; I’ll ponder this further and post updates as I make progress.