From Facebook to Your Website

facebook social pluginsYour challenge of using Social Media to promote business can be solved by a simple process. Here we will show one three-part solution to attracting more visitors to your website. Some assumptions are made about your computer skills and the form and content of your website and blog, and we’ll explain those along the way.

For now, consider these as being the first three requirements:

  • You have a website.
  • You have a blog.
  • You are a Facebook user (perhaps with a business page.)

Your website: Here we assume that when people land on your website, it’s obvious to them what you want them to do there. If the only thing on the homepage is this phrase: “Call now to learn more – (760) 555-5555” – your visitor knows what to do. So, keep it simple. Of course, most people want to know a bit more about you and your services or products, so you’ll want to feature the best of what you have to offer, in a clean and clear format. Groups of three make sense and for many people, it’s a small number of things to consider, and enough to tell most of the story about what you are selling. Give them easy to follow navigation, so they can dig deeper if they need more information, but keep the opportunity to contact you in front of them at all times. Your phone number and links to your email, or a contact page should be right there, so when they are ready to make the purchase, they can easily take that important step of connecting with you; and your website has done its job!

Your blog: This is where you have the opportunity to focus on any number of topics. You can post about any aspect of your business; the value you bring, what makes you or yours the best, the level of dedication or experience you bring, or you can go completely off topic and post about some event or some personal experience you have that allows your readers to know you as more than a salesperson; to know you are a REAL person. It may seem counterintuitive to not be always driving toward closing a sale, but people do business with people. So, if they get to know you, they make like you and trust you, and that may be why they call you in the end.

Your blog may be the best connector between Facebook and your website. It can serve as the intermediate step, by providing the content you will share on Facebook, with links back to specific pages on your website. There are a number of examples of that feature in this post. Every place in the text that contains a keyword or key phrase provides an opportunity for you to create a link to an appropriate page on your website. This is the essence of SEO, where search engines pick up links they provide to people who search. A link back to this article will be posted on Facebook as soon as it is on my blog. Be sure to include an image with your blog posts, so Facebook will have something to show your Fb friends and followers.

Your Facebook (business page): You can use a personal page on Facebook, if that’s where you get more attention from people who do business with you. The difference between a business and personal page on Facebook is outside the scope of this article, but you can click that link for more information. (Just be sure to come back here to finish this exercise!)

Use Facebook as a place to say; “Hey, look at this!” Knowing that Facebook changes all the time, you have the opportunity to post there as often as you like, and you can re-post the same links back to your blog or website as often as makes sense, to keep your blog content and business website in front of people on a regular basis. This is the “good news, bad news” feature of Facebook – the impression you make there is fleeting. That is the very reason you need a blog and a website – you need to provide a stable place where your prospects can go to get the information they need about your business to make buying decisions. Posting links to blog articles (with graphics, don’t forget) is the easy way to feed fresh new material to your friends and followers, so it won’t seem like you are posting the same old thing over and over. I’ll touch on this again in the summary.

Summary:

The three components of this article were provided in that order for a purpose. Your website is the ultimate destination, your blog is the connector, and Facebook is the “in your face” place where you can keep on saying, “look at me!” and people might do just that.

Without a website, you have no place to provide the static information people need when making buying decisions. For about twenty years now, we’ve been saying; “If you don’t have a website, you’re not REALLY in business.” That may sound heavy-handed, but hey, we are website developers and we want you to do business with us.

Blogging may be new to many people, as a way to drive business, but there are many businesses now whose entire business is based on their blog. For you, a blog is a place where you can continue to provide fresh new content (what Google loves…), so you can drive traffic to your website and give your Facebook fans something to consider on a daily (or more often than that, if you are so inclined) basis. With a few lines on Facebook and a link back to your blog, along with an eye-catching image, your blog give prospects a place to learn more about you and your business, before they click into your website for the full story.

Looking back at the title of this post, you might think it odd that Facebook came last in the order of things. However, your website and your blog have to be there, for this whole thing to make sense! Look again through this article, click some of the links, and if you follow me on Facebook, you’ll see the image and the link to this article there.

For more information on Mousehelp and Rouzell, click either of those links to land on my pages. Now, go write your next blog post, with links to your website, and post up on Facebook.  I’ll be looking for you there.

Problem Solved

http://photopin.com/ - Creative Commons via Flickr

Image found on http://photopin.com/ – Thank you!

Seems I’m not posting as consistently as I think I should be. Some of my business is “busy ness” brought on by self-inflicted…. Oh, never mind!

To resolve this issue, I’m going to start documenting problems I solve.

Like recently, a client came to me and said his Outlook had stopped working. So, I did the PST repair thing (twice, actually) and got things back to working order. This took a few hours, but that’s not the point.

The point is, there are some things about using Outlook that many people may not know. Like, the size of the database file REALLY DOES matter! In the case above, it was larger than 5 GB and Outlook (depending on version) sometimes starts to choke at around 2 GB.

All of this deserves an explanation. So, there is a reason to post.

Following that thought, I should post more often, every time an opportunity like this presents itself. You’ll have to come back for updates…. Including the one mentioned here.

Thanks for your patience and for following me.

Brian Rouley

PetsNTheirPeople and SaveAPet

Professional Pet Photography Palm Desert

PNTPLogoLooking for a pet photographer in the Palm Springs area? Based in Palm Desert, Pets n Their People Photography provides beautiful pet photography packages, designed to bring out the best in you and your pets.

Covering all areas of Coachella Valley, Sandy Swett is also the pet photographer of choice for Save A Pet in Desert Hot Springs.

From in-home pet photography, to a romp in the park with your favorite furry companions, Pets n Their People Photography is your best choice for Professional Pet Photography in Palm Desert and beyond!

14K+ Unread Emails

inboxoverloadThis is what happens when you use an email address as your “sacrificial lamb” for subscriptions and any other, “sign up to get this” call to action. You end up with a bunch of stuff you’ll never read. Google gives you a ton of storage space for your email inbox, so you don’t have to worry too much about cleaning it up, unless you let it go on for years, as I have. Going through this history does provide some perspective on where you’ve been, how far you’ve come, and the many paths you’ve explored to get where you are today!

One thing I did glean from a recent review is that Google is pretty good at identifying spam and scam emails. I found a couple of great examples of well crafted scam messages that might trick an average computer user into taking action. My original intention in this post was to share some details about that with you. Instead, I’m going to farm this out to Kim Komando and her post about scams that come around again….  http://www.komando.com/blog/250091/copycats-bring-back-the-netflix-tech-support-scam

 

Hacked Facebook Message Exchange

facebook hacked message exchange

Scammer: I was just wondering if you have heard about the empowerment program in conjunction with Facebook Active user Compensation bonus ,the program is to help people and maintain good standard of living of all the entire community,have you gotten any bonus money from David Mott.

Me: I had not heard of this. Tell me more.

Scammer: The promotion was made to some facebook user in other to benefit from them its a randomly picked of profile on facebook and get $150,000.00 did you get yours from them ???

Me: Can we talk on the phone? I’d like details, but this is the first I’ve heard.

Scammer: i thought you have receive your Money,because i saw your name on the winners list when the ups came to my door step to deliver my $150,000,00 cash to me in person
my phone fell into water last night and i have already order a new phone but they haven;t came to deliver it to me yet

At this point, I’ve decided to call the Facebook user/owner of this account and let her know that somebody is using her account to exchange messages with me. Seems this was already known and I was simply the next person to find out about it.

So, what do you do when your Fb account gets hacked? Obviously, you would instantly change your password, but I think a logged in account will be useful until the user logs out. My recommendation, download your data from Fb, establish a new account under a different email address and delete the hacked account. This is an arduous process (I’ve done it for one of my clients), but worth the effort.

I’m not really sure why I wanted to share this with you, but if it helps anyone to be more careful with passwords, then some good comes of it.

StackEdit

stackedit verticalSo funny! I thought the name was, “Stacked IT!” – but I see now it is, “stack edit” – so the laugh’s on me.

I’m always happy to make you laugh, even at my expense. Here’s the thing, though. This product has a free version, which I’ve connected to Google Drive.

All I needed was some simple way to back up some WordPress code for the new Save A Pet Website. What I found was so much more! This wonderful tool is a full featured HTML editor that can connect to your website, save your files in Google Drive and/or DropBox, and publish the same document to a bunch of other sites, including Blogger pages and WordPress. Pretty cool, huh?

Yes, I could go on about this, but you’ll just have to see it for yourself. If you need some help getting it set up for yourself, come on into my website, call me and we’ll set an appointment for computer support. I’m always happy to make things work for you.

 

Wait Time

online stopwatch screen captureThis information was created to discuss the answer to the question: “How long will you wait?” I’ve done a bit of research – trying to find the fastest host for websites. This is somewhat self-serving, as I am frustrated by having to wait for my page to update when I am creating content for a website, or for my own blogs (like this one, hosted on Bluehost).

There, I just clicked the, “Publish” button and waited 7 seconds for the page to come back to allow edits. Multiply that by a couple of hundred or thousand updates and eventually, you are wasting hours. There, I just clicked, “Update” and waited 10 seconds to get back to editing. Sickening, it can be, if you do this and allow it to get to you!

So, I don’t have the answer.
And, I’m just wondering what yours is.

That’s all I’m going to say.

 

Creating the New Save-A-Pet Website

petsntheirpeopleCollectionI’ve been so fortunate to have connected with Save A Pet in DHS.
Along with this great ride, I’ve met a fantastic pet photographer.

One of my many talents is website creation, which I truly enjoy.
Shameless self-serving plugs, included!

Click the image to the left and you’ll land on PetsNTheirPeople website.
If you love your pets, you will love their photos. Photo sessions at PetsNTheirPeople!

This blog post was created for the purpose of demonstrating live links to key phrases and images.

If you have no pet, or only have one, go to SaveAPetOnline, to enhance your life….

Enjoy!

Why Blogging Works

networking-shakinghands[1]

As a result of a recent blog, I was contacted by an old friend I have not seen in over a decade.

Interestingly, when you posed your question about how to engage people in conversation and truly show genuine interest, it reminded me of a section of my forthcoming book where I actually address this topic. (see more on that below). To me, the secret sauce for successfully connecting with others begins with simply being Curious. Teach your team to ask questions and then follow up with them. – See more at: http://www.davidbradford.com/the-world-class-communicators-greatest-gift-curiosity/#sthash.NQ9MsCld.dpuf

My contention is simple. When you blog, you provide an opportunity to connect. The example above made me realize (again) the value of blogging and I wanted to share this post with you. So, enjoy!

Dining For Desi

I attended a meeting this morning hosted by CVEP at the UCR Palm Desert Campus and I heard about this little girl. An announcement was made by the owner of Slice Pizza – they will donate 20% of all proceeds at their restaurants on the 19th of May. So, you have to eat…. make it pay off for a little girl and her family, they need your support.
https://www.facebook.com/Believingfordesi
News Story on KMIR6

Dining4Desi