Branding ScreenMobile

Today, I posted this on Facebook.

“New project: Make the brand, “ScreenMobile” synonymous with “screen repair“. In the same way we say Kleenex and it means tissue, I want people to know that if they need any window screen repaired, or any custom screen installation done at home, there’s only one name you need to know; ScreenMobile. Marketing gurus, chime in!

This post is a continuation of that premise.

So, you have to ask, how did Kleenex come to mean tissue? Ask someone for a Kleenex, and you will get some kind of a tissue, made by any number of makers. The point is, the name and the brand is synonymous with the product. The chances are pretty good that you are going to buy Kleenex brand tissues, simply because you know that’s what you want. They are one in the same.

Furthermore, I want a search for the term retractable screen door to return a link to ScreenMobile’s website on the product page that discusses that particular product.

I’m starting this project on 10/15/2013. Let’s see how long it takes for ScreenMobile to dominate the search results for screen repair and retractable screen door.

Posting here should share this to Fb, Tw, and G+