Essential Resources for Starting Your Own Ecommerce Business

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The e-commerce industry grew significantly during the COVID-19 pandemic, making this a great time to open an online shop of your own. To ensure your entrepreneurial endeavor’s success, shares some tips, tricks, and tools below.

Take Care of the Administrative and Legal Details

Before you can set up your online storefront, you have to take care of some back-office work.

  • Write a business plan, which will serve as a roadmap for how your ecommerce shop will be run.
  • Learn how to form an LLC with your state to help separate personal and business finances, simplifying future bookkeeping.
  • If you plan to hire employees, request an employer identification number from the Internal Revenue Service.

Set Up Your Platform, Payment, and Logistics

Coordinate the practicalities of your e-commerce store to ensure a seamless customer experience once you start selling.

  • Create a website to show off your products and integrate it with a multichannel tool to sell your goods via multiple online retailers.
  • Decide what payment systems you want to use for your online shop and set up secure processing methods.
  • Decide what shipping options you’ll offer and test-run them before getting started.

Kick Start Your Marketing

A comprehensive marketing plan will attract customers to your e-commerce platform.

Nurture a Loyal Customer Base

Once you have your first e-commerce customers, you want to keep them coming back again and again.

  • Set up an omnichannel strategy spanning diverse channels like chat, social media, and phone to ensure a positive customer experience.
  • Look for ways to reward customer loyalty, such as rewards programs and discounts.

Ready to get your e-commerce business started? You’ve got this. The above resources will provide you with the basics you need.


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Three things to choose from are plenty. Give people more than three choices and confusion and decision making begin to retard the process. Give people only two choices and aggravation at not having more to choose from begins to alienate the reader. If there is only one choice, and people still choose of their own volition, am I in or out? So, three, three is best.

What follows is suggestions for simplifying the
Palm Springs Writers Guild website.

Simplify. That is a complete sentence; a command. The subject is you, the verb is “simplify”, and you choose the object. Write well.

Three Things about us:

Who? a small group of area residents, all with an interest in writing, founded the Palm Springs Writers Guild

What? (from the About page)
to promote the art of writing among both aspiring and professional writers.
(from the PSWG Mission page)
The Palm Springs Writers Guild encourages, develops, and supports aspiring and established Coachella Valley writers.

Why? to provide both aspirational and functional guidance to current and future members through varied informational and immersive programs that provide value to all levels of writers –

A mission statement tells your reader what you hope to accomplish.

Three Things you can do:

Join, Volunteer, Write

Four Essential Tech Upgrades for Small Businesses

By Gloria Martinez

One of the great things about running a small business in today’s economy is that new technologies are emerging all the time that can help your company succeed. Unfortunately, some of the latest tech trends can feel like they’re out of reach to all but well-established — and well-funded — industry leaders; they’re often just too expensive to fit small business owners’ budgets. The silver lining is that there are plenty of affordable options that can help you grow your business as well.

Having trouble telling the difference between overpriced fads and good investments? Read on to learn about four essential tech upgrades you can’t afford not to invest in.

Updated Software

It’s tempting to assume that if a software program works, there’s no reason to update it. However, updating your business software, from word processing and spreadsheet software to accounting programs, can improve the efficiency of your business.

If it’s been a few years since you’ve purchased new software, you may not know how much of a difference switching to programs that feature cloud computing can make. Word processors and spreadsheet managers like those included in Office 365 use cloud computing, such as accounting programs like Sage and Xero. This allows business owners to access their data from anywhere on just about any WiFi-enabled device, as well as collaborate with employees using centralized online services.

Updated Hardware

Not sure if that dinosaur of a desktop computer will be able to handle software upgrades? If your PC is slow or unresponsive, it might be time to consider buying new office equipment. If the technology is outdated and the computers can’t keep up with workers’ demands, business owners will find that the increases in efficiency provided by new computers will provide a good return on their investments.

Additionally, as a modern business owner, you need to access company data while you’re on the go. That’s why you should also consider updating your smartphone and data plan. Choose a plan that offers unlimited data and multiple lines or one that’s geared specifically toward business owners to avoid overage charges.

Updated Point-of-Sale Systems

Point-of-sale systems allow retail store owners to manage all of their inventory, sales, and returns from one centralized location. If your business doesn’t have an integrated POS system, there’s no questioning the need to invest in this essential technology. It will help you streamline your sales and improve your management practices, making it easier to stay competitive even in challenging markets.

POS systems are the modern equivalent of cash registers. They require both specialized hardware, such as credit card swipe bars and barcode scanners, and software to keep track of customer transactions. One of the best things about modern POS systems is that they can be integrated into other software systems, making it easier for you to analyze data, keep track of employee productivity, and more. They can also be integrated with e-commerce stores, allowing brick-and-mortar businesses to expand their customer bases and begin selling their wares online.

Data Loss Prevention

When most small business owners hear the term “data loss,” they immediately assume that the speaker is talking about cybercrime or employee theft. In reality, however, 38 percent of data loss is caused by hard drive failures. Other factors, such as human error, can also cause costly information losses.

So, don’t wait until something goes wrong. You should have a backup plan for storing data in a safe, separate location from the beginning. Some business owners choose to back up their data offsite to ensure that they won’t lose all that essential information should a burglar or even a natural disaster strike. Others use cloud-based storage solutions such as Dropbox, OneDrive, Google Drive or Carbonite to protect their businesses so that they can get up and running as quickly as they can connect to their account, not to mention the added bonus of file synchronization. Of course, the best prevention strategies incorporate both these solutions.

Not every small business owner can afford to invest in the latest and greatest hardware and office equipment, but most can afford to upgrade their software programs and other essentials along the way. In fact, small businesses that want to stay competitive in today’s fast-paced markets can’t afford not to.

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